Online Store Platform For Your Business?
Online Store Platform – To create your online store, the stage of choosing the right online store platform solution can be very difficult. There are many things to note. Starting from comparing shipping options, processing payment methods, SEO performance of the platform, subscription fees, and more. Shopify is one of the maximum famous e-trade systems for growing online stores. However, are the features offered the best choice? Let’s review Shopify thoroughly for its features, prices, advantages, disadvantages, and recommendations for your business.
What is Shopify?
Shopify is a web application that lets you build your online store. Shopify offers a variety of ‘themes’ that can be customized to meet your specific branding needs, and allow you to sell physical products, such as bags, shoes, cosmetics, as well as digital products, such as e-books, and online courses and design templates.
One of Shopify’s main goals is to enable online business owners who are not very technical about web dev or web design to create their online store. in other words, you don’t need any coding skills to build your website.
However, Shopify does not limit your creativity and ability in terms of website coding to directly access CSS, HTML, or Liquid (Shopify’s template coding language) to build your website.
How Does Shopify Work?
Shopify is a ‘hosting’ provider for online stores. This means Shopify helps you build your online store by renting out their servers. That way, you don’t have to buy web hosting or install software to build your online store.
For example, imagine Shopify as a big mall, and the mall rents out several stalls for you to rent. So, if you want to sell online, you can directly rent a stall on Shopify. What you need to pay is the monthly (or yearly) rental fee.
The essential elements needed to build and market an online store, such as Sketch to Shopify conversion, templates, payment processors, blogs for website articles, and even email marketing are provided by Shopify. What you may need for branding purposes is to buy your domain. Of course, you can buy a domain through Shopify (beyond the Shopify platform rental price).
Shopify Mainstay Features
Here are some of the mainstay features offered by Shopify for those of you who are interested in using the platform:
Sketch to Shopify conversion
Sketch to Shopify conversion from psd2html is a markup that improves speed and quality with the cleanest html5/css3 code ever, drawn from your sketch designs and formats.
Easy User Interface
It’s no secret that ease of use and a well-designed interface is often the number one deciding factor (besides price). Although many other platforms also have easy interfaces, the interface offered by Shopify is quite simple to help those of you who are not good at website design by coding or using WordPress.
When trying out your online store website builder, the first thing you should pay attention to is “Is this platform easy to use?”. Shopify’s interface is very clear, clear, and simple. In addition, there are many other supporting features that you can use together on the platform in running your online store.
Wide Variety of Shopify Themes and Templates
The templates available on Shopify are very modern and mobile-friendly (compatible with your tablet and smartphone). There are tons of great options covering a wide range of industry themes, such as fashion, food, art, electronics, agencies, freelancers, and more.
Each theme also has its own set of features. We highly recommend that you check out what features the template has to offer, as it’s a great way to determine if a theme is right for your online store or not.
Product Management
Products can be easily added to the platform using the Shopify interface, or you can import products using a CSV file. This option of using CSV is especially useful for online stores that have a large number of products.
Add product
You can fill in simple product information, from the product name title, product description, product demo image or video, and price. Additionally, creating collections (or collections) pages can be set up to help keep your online store organized.
The SKU (stock keeping unit) feature allows you to manage your inventory more efficiently and avoid selling out-of-stock items.
Import merchandise from different e-trade platforms
CSV files can also be used to import and export other types of data such as customer lists, orders, and even customer reviews. There are also drag-and-drop importing tools for Big Cartel, BigCommerce, Etsy, PrestaShop, and Squarespace.
Create product variants
If you need to sell multiple variants of the same product, keep in mind that Shopify only allows you to add a maximum of three variants, such as size, color, and material.
After that, the system will generate all the required combinations, and individual inventory tracking can be configured. The limit is 100 combinations unless you use a paid app or edit your theme’s source files.
This may feel very limited for online shops with complex products, but it will be sufficient for most online shop owners
Selling digital products
To sell digital products, such as online class videos, digital illustrations or photos, or documents in a digital format with Shopify, you must first install the (free) application created by Shopify.
SEO Friendly
Why have a beautiful online store website but no visitors?
Well, because of this, you need to find out if an e-commerce platform has SEO features in it.
Is the Shopify platform effective in terms of SEO? The answer is YES! Because Shopify’s set of SEO features is quite strong and competitive with other e-commerce site-building hosting platforms.
Shopify Email Marketing
This built-in Shopify email marketing feature doesn’t have automation in it yet. Unlike GetResponse, ActiveCampaign, MailChimp or SendInBlue. However, this feature will come in handy for some traders. If you’re a store owner who prefers to manage all aspects of your eCommerce business in one location, you’ll love this feature.
Payment method
Shopify supports more than 100 payment methods. Popular payment options are PayPal, Stripe, Amazon Pay, and Apple Pay. In addition, Shopify also has its in-house payment gateway, namely Shopify payments.
