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How a New Domain Name Can Help Increase Traffic to Your Website – You already did the hard part of creating a brand-new website. Now it’s time to shift gears until you see a traffic increase on your site. One easy way to do so is to get a new domain.
Have questions? No worries – we’re going to provide some actionable tips on how to get web traffic to your domain fast.
Why is Web Traffic Important?
Before we provide some helpful tips on driving traffic to your website, why is web traffic so important in the first place? There are a few reasons for this:
First and foremost, you need web traffic in order to make money. The more people who visit your site, the more options you have to sell goods and products, as well as monetize your site through advertisements. If you don’t have people visiting your site, you’re not going to see these results, either.
Google is all about directing consumers to sites they consider legitimate. Not only does having a website make you more legitimate, but the types of content you push out will help build authority and credibility on certain subject matters. This will then lead to a higher Google ranking.
Web traffic gives you real-time feedback. The more people who visit your site, the easier it’ll be to identify areas of improvement and develop new products.
It generates leads. Simply put, the more people who know about your product, the easier it’ll be to get more eyes on you and develop leads that could turn into customers down the line. Increasing your web traffic is a critical part of any marketing strategy.
How to Generate Web Traffic…FAST!
Now let’s take a look at how you can expedite the process:
The easiest way to generate new web traffic is to pay for advertisements. Not only are paid ads one of the most effective methods of marketing, but they can generate the results you want much faster than if you were just relying on organic growth.
Keep in mind that developing paid ads takes a little bit of work. To get started, you’ll either need to create a Facebook page or a Google account. This is because you can create paid ads on both Google Ads and Facebook. If you go the Facebook route, you may want to invest in Facebook pixels, which can help keep track of all the social media users who visit your website.
After you create your accounts, you’ll have to determine who your target audience is and what you want to offer them. This could be an informative article or video, product demonstration, or free trial.
Launching an Email Campaign
Email marketing blasts and campaigns are still one of the most effective methods of marketing because they can provide you fast and reliable feedback in regards to how much interest there is for a specific product or service before you launch it to the public.
Like paid ads, you’ll want to do a few things first to have a successful email campaign:
Create valuable content. To do this, look at your analytics and think about who your target audience is. You wouldn’t market the side effects of wearing high heels to a customer base that is solely interested in sneakers. This same idea applies to the type of content you’ll include in your email blast/newsletter.
Be sure to include the offer or product to them in the email. Make signing up for a free trial or demo easy. The fewer steps someone has to take, the more likely they’ll be to sign up.
Because sending out an email is so quick and simple, it can be very easy to get carried away. However, doing so can have disastrous effects on your campaign. After you send out your email blasts, avoid sending out another for at least another week or two. Otherwise, too many emails could be considered spam and result in unsubscribes.
Second, remove people from your list after they request removal. Don’t keep them there to see if they change their mind. If they no longer want to receive your email, remove them. Keep your contacts only to those who have a vested interest in what you’re trying to sell. And most importantly, keep your content valuable. Today’s audience isn’t interested in hard sales. Rather, they prefer marketing campaigns that specifically target their problems and provide solutions. If your product can help them, there’s no reason to do a hard sales pitch.
Buying an Established Domain
To generate website traffic, you can go ahead and buy a domain that’s already been established to a larger audience. However, since the domain is already established, you’d have to sell products and services that are similar to the domain.
For example, a coffee chain isn’t going to benefit from buying an established domain from a local fast-food chain. If you’re considering going this route, go ahead and check out the domain’s ranking, number of backlinks, and Search Engine Results Page. These key metrics will let you know if buying the domain is worth it.
Implementing a Successful Social Media Strategy
Social media has the ability to reach a huge audience. When you design your site, make sure your content can be easily shared on your social media channels by adding buttons to blogs and other relevant pages on your site.
Next, make sure you’re sharing content that is not only valuable to the consumer but makes sense on the type of platform you’re sharing. Blog posts don’t do well on Instagram because it’s all visual, but they do well on Facebook. Knowing where your target audience spends their time can help maximize your reach.
Invest in Backlinking Opportunities and Other SEO Strategies
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Which website are you more willing to visit: one that comes highly recommended from an authority website, or one that isn’t? Chances are, you’re going to go with the former.
Backlinking is when a hyperlink to your website is published on another web page through a press release, interview, or guest blogging. Not only does this help cast a wider net for your intended audience, but it lets Google know you’re a trustworthy website; otherwise, other web pages wouldn’t be linking to you.
This concept is part of a larger SEO strategy, which include the following methods of lead generation:
On-Page SEO: This involves creating a user-friendly experience for those who visit your web page. Content should be spaced out and easy to read, and links should work and be easily accessible. Websites only have a few seconds to capture someone, so if your website doesn’t work as intended, it can create a high bounce rate.
Off-Page SEO: Remember the benefits of posting to social media? This is part of off-page SEO. Add links to your social media channels, as well as Google My Business. Use appropriate keywords to drive organic search results.
Technical SEO: Add colorful descriptions, SEO titles, and Meta tags to your blog posts and pages. This will help increase your organic search results in Google and other search engines.
Get a Partner
If there’s a way to get more eyes on your business, then why wouldn’t you do it? Collaborating with other companies or experts in your field can help with cross-promotion. For example, if you sell tires, collaborating with a local auto mechanic can help generate more web traffic.
This is an easy way to reach a larger audience faster. Plus, it’s mutually beneficial for all parties involved. It’s a win-win.
Be a Thought Leader
You trust your doctor because they have years of experience or because they have excellent referrals. Those who use your products or engage with your services operate off the same philosophy.
The more valuable and trustworthy your content is, the more likely people are to use your services and refer you to others. Being consistent, factual, and engaging can help create customer loyalty and establish you as a top thought leader in your industry.
Generating new web traffic can feel overwhelming, but when you follow the steps listed above, it can make the process a lot easier.
Just remember to provide value to your consumer and make sure your website is optimized to provide an optimal user experience.